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Digital Marketing Training Institute

Who should do?

  • Undergraduates or Graduates from any stream
  • B.A, B.Com, BCA, BCS, B.Sc, BBA or any other stream
  • Working professionals in any field
  • Businessmen / Entrepreneurs
  • Housewives

Duration

Duration of Digital Marketing Training Institute at GNS technologies is

60 HOURS

Career potential

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Digital Marketing Specialist
  • Digital Marketing Strategist
  • Digital Marketing Team Lead
  • Digital Marketing Manager/ Head

What is Digital Marketing

Digital Marketing is a process of using online platforms or electronic device like internet, Google, Face book, LinkedIn  etc. to market your product or service. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Jobs in Digital Marketing

As Digital Marketing has a cost effective and quick result, there are plenty of opportunities in Digital Marketing. As compared to 200, there has been a 650%++ growth in Digital Marketing related jobs.freelancing projects and job also available in Digital Marketing.

Why do you need a certification in Digital Marketing?

Since Digital marketing is a skill-based role, every recruiter looks for a certification followed by some practical interview rounds. While you can earn certificates from Google by doing this course, a practical training is also required to crack your next job interview or getting a new client.

Duration of the course and fee structure

In this course, you learn through a 100% practical approach. This means that you actually create Advertisements on real websites (not demo environments) and you can see your Ads in public and show it to your friends. At least 10 Ads in different platforms are setup by each student.
  • 90 Days (60 Hours) for Weekend batch
  • 60 Days (60 Hours) for Weekday batch

Certifications you receive after this course

Below are the key certificates you receive after doing this course:
  1. Course completion certificate
  2. Certification from Google – Google Ads Fundamentals
  3. Certification from Google – Search Advertising
  4. Certification from Google – Display Advertising
  5. Certification from Google – Video Advertising
  6. Certification from Google – Shopping Advertising

Course Syllabus

Below are the key topics covered in course syllabus:
  • Digital Marketing Overview
    • What is marketing?
    • What is Digital Marketing?
    • Difference between digital marketing and traditional
    • Why Digital Marketing?
    • Scope of Digital Marketing
    • Benefits of Digital Marketing
    • Digital Marketing vs. Marketing
    • Various Digital marketing platforms & Techniques
    Website Planning and Structure
    • What is Domain and Hosting
    • Domain names and extensions
    • What is web server and web hosting?
    • How to book a domain?
    • How to book a hosting?
    1 Search Engine Optimization (SEO)
    1. What is Search Engine?
    2. How Search Engine Works?
    3. Types of Search Engines
    4. What is Spiders?
    5. What is crawling?
    6. What is Indexing?
    7. Cache Date
    8. How to check Cache Date?
    9. Google Algorithm
    10. On Page Optimization
    11. OFF Page Optimization
    Keyword Research and Competition
    • Introduction to Keyword Research
    • Types of Keywords
    • Business Analysis & Categorization
    • Google Keyword Planner
    • Market Research and Analysis
    • New Keyword Ideas & Tools
    • Competition Analysis
    Google Analytics 
    • What is Analytics?
    • Importance of Analytics for Business
    • Key Performance Metrics [KPI] in Analytics

       (Sessions, Visits and Users, Time on Page / Site  Bounce Rate, Exit Rate)

    • Conversion Rate Engagement
    • Introduction to Google Analytics
    • Installing Analytics code in site
    • Analytics account structure
    • Real Time Reports
    • Settings in Analytics
    Google Webmaster Tools
    • Introduction to Google Webmaster Tools
    • Adding your website
    • Search queries
    • Links to your website
    • XML Site Map Submission
    • Keywords
    • Internal links
    • Crawl errors
    SEO Tools
    • What is Google Webmaster Tools
    • What is Google Analytics Tools
    • Alexa Tool And Extension
    • SEO Site Check-up
    • Woo rank
    • pro
    • Small SEO Tools
    • Google Trends
    • Search Engine Marketing

    Google AdWords
    • PPC Advertising
    • Introduction to Paid Marketing
    • Google Account setup
    • Interface Tour and Billing Settings
    • Account Structure
    • Campaigns settings
    • Ad Group setup
    • Keyword Match Types
    • Keyword Research Tools
    • Understanding Ad Auction
    • What is Quality Score
    • Factors to improve Quality Score
    • Types of CPC’s
    • Bidding strategies
    • Ad Formats
    • Ad Guidelines
    • Ad Extensions
    Display Advertising
    • What is Display Advertising
    • How Display Ads Works
    • Benefits of Display Advertising
    • Creating a Display Campaign
    • Bidding Strategies
    • Targeting Option in Display Network
    • Keyword Based
    • Interest and Remarketing
    • Placements Targeting
    • Demographics
    • Ad Formats and Sizes
    • Display Ad Builder
    • Display campaign reporting
    • Conversion Tracking
    Remarketing in Ad Words
    • Benefits of Remarketing Strategy
    • Building Remarketing List
    • Creating Remarketing Campaign
    Video Marketing
    • Why video marketing?
    • Types of video Ads
    • Create campaign for video promotion
    • Targeting Locations
    • Bid Strategies
    • Group Creation
    • Ad Formats
    • Analysis Results
    • Social Media Marketing

    • Introduction
    • What is Social Media?
    • SMM Vs. SMO
    • Benefits of using SMM
    • Why use Social Media Marketing
    • Social Media Strategy
    • Impact of Social Media on SEO
    Facebook Advertising
    • Facebook account setup
    • Facebook business page setup
    • Types of Business pages
    • Types of Promotions
    • What is Facebook Advertising
    • Audience Targeting
    • Advanced Audience Targeting
    • Bidding Strategies
    • Ad Formats
    • Ad Dimensions and Rules
    • Remarketing Strategy
    • Conversion Tracking
    Linkdin Advertising
    • Linkdin Account Creation
    • Why Linkdin is important
    • Company page on Linkdin
    • Advertising on Linkdin
    • Types of promotion
    • Audience targeting
    • Bid strategies
    • Ad format
    Instagram Advertising
    • Instagram Account Creation
    • Advertising on Instagram
    • Types of promotion
    • Audience targeting
    • Bid strategies
    • Ad format
    Twitter Marketing
    • Understanding Twitter
    • How to do marketing on Twitter
    • Advertising on Twitter
    • Creating campaigns
    • Types of ads
    • Tools for twitter marketing
    • Twitter Cards
    • Email Marketing?

    • Importance of Email Marketing
    • Popular Email Marketing Software’s
    • Introduction to Mail Chimp
    • Account setup and settings
    • Email marketing strategy
    • Creating a Subscriber List
    • Import subscribers in list
    • Types of Email marketing campaigns
    • Creating an Email Campaign
    • Reports
    Affiliate Marketing
    • Affiliate marketing overview
    • Apply for affiliate marketing
    • Dashboard creation for affiliate marketing
    • Process of affiliate marketing
    • Branding & promotion through affiliate marketing
    • Top affiliate marketing networks
    • Affiliate marketing payment methods
    • Reports & ROI
    Blogging & Image Creation
    • Blogging to brand yourself
    • What should you blog about
    • Choosing the blog title
    • Word press
    • Quora
    • Pinterest
    • Canva
    Additional Benefits:
    • Experience Trainers
    • In depth syllabus
    • Course completion certification
    • Regular assignments
    • 100% Job assistance
    • Sample Interview questions will be provided and Mock Interview Practice