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Digital Marketing Training Institute

Who should do?

  • Undergraduates or Graduates from any stream
  • B.A, B.Com, BCA, BCS, B.Sc, BBA or any other stream
  • Working professionals in any field
  • Businessmen / Entrepreneurs
  • Housewives

Duration

Duration of Digital Marketing Training Institute at GNS technologies is

50 HOURS

Career potential

  • Digital Marketing Executive
  • Digital Marketing Specialist
  • Digital Marketing Strategist/ Analyst
  • Digital Marketing Team Lead
  • Digital Marketing Manager/ Head

What is Digital Marketing

Digital Marketing is a process of using online platforms like Google, Facebook, etc. to market your product or service.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Jobs in Digital Marketing

As Digital Marketing has a cost effective and quick result, there are plenty of opportunities in Digital Marketing. As compared to 200, there has been a 650%++ growth in Digital Marketing related jobs.

Why do you need a certification in Digital Marketing?

Since Digital marketing is a skill-based role, every recruiter looks for a certification followed by some practical interview rounds. While you can earn certificates from Google by doing this course, a practical training is also required to crack your next job interview or getting a new client.

Duration of the course and fee structure

In this course, you learn through a 100% practical approach. This means that you actually create Advertisements on real websites (not demo environments) and you can see your Ads in public and show it to your friends. At least 10 Ads in different platforms are setup by each student.

  • 90 Days (50 Hours) for Weekend batch
  • 60 Days (50 Hours) for Weekday batch

Certifications you receive after this course

Below are the key certificates you receive after doing this course:

  1. Course completion certificate
  2. Certification from Google – Google Ads Fundamentals
  3. Certification from Google – Search Advertising
  4. Certification from Google – Display Advertising
  5. Certification from Google – Mobile Advertising
  6. Certification from Google – Video Advertising
  7. Certification from Google – Shopping Advertising
  8. Hub-spot certification – Social Media Marketing

Course Syllabus

Below are the key topics covered in course syllabus:

  • The online strategy
    • The benefits of an online strategy
    • Taking a business online
    • Understanding customer behavior
    • How to stand out in competition
    • Using goals to improve business
  • An introduction to the Internet
    • Digital marketing overview
    • Types of website and their navigation structure
    • Basic HTML tags and website terminologies
  • Your first Google Ad
    • Account creation, billing and user access
    • Understanding payment models for Google Ads
    • Campaign structure, keyword research, Ad formats, Ad quality score
    • Ads Dos and Don’t and legal obligations
    • Creating the first Google Ad
  • Performance after the first Ad
    • Monitoring core Ad metrics
    • Re-working on disapproved Ads
    • Understanding Ad recommendations and search terms
    • Auction insights and AD improvements
    • Keyword analysis and negative keywords. Keyword types
  • Search Engine Optimisation
    • Understanding of SEO
    • How google search works
    • On page SEO elements and web layout
    • Off page SEO strategies and link acquisition process
    • Technical SEO process and website maintenance
    • Practical implication of SEO processes on the website
  • Social Media Marketing
    • Understanding Social media marketing
    • Choosing a correct platform
    • Social media strategy and creating a plan
    • Creating practical Social media Ads – Facebook, Instagram, LinkedIn, Quora, Pinterest and Twitter
    • Social media analysis – understanding return on spends and amending campaigns based on data