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Social Media Marketing Training Institute

Who should do?

  • Undergraduates or Graduates from any stream
  • B.A, B.Com, BCA, BCS, B.Sc, BBA or any other stream
  • Working professionals in any field
  • Businessmen / Entrepreneurs
  • Housewives

Duration

Duration of Social Media Marketing Training Institute at GNS technologies is

25 HOURS

Career potential

  • Social Media Marketing Executive
  • Social Media Marketing Specialist
  • Social Media Marketing Strategist / Analyst
  • Social Media Marketing Team Lead
  • Social Media Marketing Manager/ Head

What is Social Media Marketing?

Social media marketing is a process of choosing the right social media platform, stratezing about content, audience and budget and posting advertisement to improve brand awareness or product sale of the business.

Jobs in Social Media Marketing

Almost everyone is online and uses social media. What could be a better platform to market a product? There has been 245% improvement in jobs in this field since last year and it’s gradually increasing. Companies are looking for certified social media marketers.

Why do you need a certification in Social Media Marketing

Since Social Media is a skill-based role, every recruiter looks for a certification followed by some practical interview rounds.

Duration of the course and fee structure

In this course, you learn through a 100% practical approach. This means that you will create Social Media Ads for a real website (not demo environments) and you can see those results live.
  • 45 Days (25 Hours) for Weekend batch
  • 30 Days (25 Hours) for Weekday batch

Course Syllabus

Below are the key topics covered in course syllabus:
  • Introduction to social media
    • Evolution of social media
    • Need of social media
    • Facts and stats about social media
    • Walkthrough of different social media platforms
    • Modern communication
    • Reputation management
    • Customer engagement and content
  • Social media strategy and planning
    • Introduction
    • Defining business goals and the right platform
    • Defining the target audience
    • Types of content to post or promote
  • Social Media Platforms and creating Live Ads (Practical session)
    • Facebook – introduction and advertising through Live Ads
    • Instagram – introduction and advertising through Live Ads
    • Twitter – introduction and advertising through Live Ads
    • YouTube – introduction and advertising through Live Ads
    • LinkedIn – introduction and advertising through Live Ads
    • Other platforms – introduction and advertising through Live Ads
  • Social media management tools
    • Introduction
    • Why to use social media management tools
    • Tool introduction and live demo – Buffer
    • Tool introduction and live demo – HootSuite
    • Tool introduction and live demo – Social Studio
    • Tool introduction and live demo – eClincher
  • Social Media Analytics and Reporting
    • Introduction
    • Key social media performance indicators
    • Social media analytics – live Demo